Created Units
6 this month| Property | Market | BR | Amenities | Signed Date | Signed By | Status |
|---|---|---|---|---|---|---|
| Tucson Foothills Home | TUC | 3BR | 🏊🔥 | Mar 1 | Robert Brush | Live |
| Coachella Oasis | CV | 5BR | 🏊🛁🔥 | Mar 5 | Robert Brush | Live |
| Palm Desert Gem | CV | 2BR | — | Mar 10 | Robert Brush | Live |
| OC Beach Bungalow | OC | 3BR | 🏔️ | Mar 15 | Robert Brush | In Onboarding |
| Scottsdale Canyon Villa | PHX | 4BR | 🏊🏔️ | Mar 18 | Sarah Reynolds | In Onboarding |
| Flagstaff Mountain Lodge | NAZ | 4BR | 🏔️🔥 | Mar 22 | Robert Brush | Pending Setup |
6 contracts signed · 3 live · 2 in onboarding · 1 pending
Live Units
5 this month| Property | Market | BR | Amenities | Go-Live Date | Signed By | Days to Live |
|---|---|---|---|---|---|---|
| Tucson Foothills Home | TUC | 3BR | 🏊🔥 | Mar 15 | Robert Brush | 14d |
| Coachella Oasis | CV | 5BR | 🏊🛁🔥 | Mar 18 | Robert Brush | 13d |
| Palm Desert Gem | CV | 2BR | — | Mar 22 | Robert Brush | 12d |
| Central Coast Cottage | CC | 2BR | 🏔️ | Mar 8 | Sarah Reynolds | 28d |
| Phoenix Poolside Retreat | PHX | 3BR | 🏊 | Mar 3 | Robert Brush | 42d |
5 live this month · Avg 21.8 days to live · Fastest: 12 days
Active Onboarding
7 propertiesContract Signed (2)
Photo & Setup (2)
Listing Creation (1)
Compliance Review (1)
Ready to Live (1)
| Property | Market | Stage | Days | Started | Expected Live | Assigned | Blockers |
|---|---|---|---|---|---|---|---|
| OC Beach Bungalow | OC | Listing Creation | 3d | Mar 15 | Apr 1 | Jocelyn G. | — |
| Scottsdale Canyon Villa | PHX | Photo & Setup | 5d | Mar 18 | Apr 5 | Larissa P. | — |
| Flagstaff Mountain Lodge | NAZ | Contract Signed | 4d | Mar 22 | Apr 10 | Robert B. | — |
| Tucson Desert Bloom | TUC | Compliance Review | 12d | Mar 5 | Mar 28 | Jocelyn G. | Permit pending |
| CV Luxury Retreat | CV | Photo & Setup | 8d | Mar 12 | Apr 3 | Larissa P. | — |
| PHX Midtown Loft | PHX | Ready to Live | 2d | Feb 28 | Mar 27 | Robert B. | — |
| Sedona Sunset Casita | NAZ | Contract Signed | 1d | Mar 25 | Apr 15 | Sarah R. | — |
Onboarding Velocity
3
Expected to go live by Mar 31
PHX Midtown LoftMar 27
Tucson Desert BloomMar 28
OC Beach BungalowApr 1
26days
From contract signed to go-live
↓ 6 days vs last month
18days
Active onboarding duration
Contract Signed → Photo5d
Photo → Listing4d
Listing → Compliance5d
Compliance → Live4d
Lead Source Attribution
SourceLeadsWonClose%Rev/yrCost/Lead
Owner Referral337.5%$13.0K$0
8
Realtor Referral120%$4.3K$0
5
Vendor Referral0——$0
3
Employee Referral0——$0
2
Subtotal18422.2%$17.3K$0
Agent Outreach510.6%$21.6K$45
47
Cold Email46.5%$17.3K$8
62
Direct Mail110%$4.3K$120
10
Subtotal119108.4%$43.2K$32 avg
Website Form16.7%$4.3K$35
15
Walk-In125%$4.3K$0
4
Subtotal19210.5%$8.6K$28 avg
Community Event116.7%$4.3K$85
6
Local Networking0——$40
3
Subtotal9111.1%$4.3K$70 avg
Vacasa Migration215.4%$8.7K$0
13
Subtotal13215.4%$8.7K$0
VRBO Scrape0——$5
4
Competitor Website0——$5
2
Other Prospecting0——$0
1
Subtotal70—$0$4 avg
185 total leads · 19won · 10.3% avg close · $82.1K rev/yr added
Annual Goal Tracker
18/40Live Units YTD
Q1 Target: 10
Actual: 82 behind
Pipeline to Close8 deals
Projected Year-End
382 short
Revenue Impact
Current Portfolio
287 properties
$1.20M/yr mgmt fees
Pipeline If Won
+43 properties
+$186K/yr
Projected Total
330 properties
$1.39M/yr
Avg property generates $4,326/yr in management fees
Competitive Displacement
16owners
Self-Managing:6 owners
Vacasa:4 ownerstrending
Local Independents:3 owners
Evolve:2 owners
Other National:1 owner
Vacasa displacement up 60% QoQ — consider targeted campaign
Referral Program
Top SourceActive Referrers
12
This Quarter
18
Conv. Rate
22.2%
Revenue
$78K/yr
Mike & Lisa Chen
4 referrals3 converted
Desert Properties LLC
3 referrals2 converted
Sarah Kim
2 referrals2 converted
Sales Velocity
Avg Days to Close
34
8d vs last QAvg Deal Value
$4.3K/yr
Pipeline Velocity
$31K/day
Stale Deals
7
> 30 days no activity
Central Coast avg 52 days in Negotiation — 2.3x slower than other markets